Search Engine Optimization is a process of improving the website organic ranks by providing unique content and implementing techniques as per guidelines of search engines. In past few years SEO has been evolved and Google is using more than 200 factors to rank a page on SERP. So its very crucial to understand new changes and implement the changes in the site as per updates.
What are steps involved in implementing SEO?
SEO involves the following steps to follow as per guidelines.
- Keyword Research
- Competition Analysis
- Unique content creation
- Implementing on page changes in website
- Improving the social sharing on major networks
- Acquiring links in natural form to the page
- Analyzing the reports
Which websites do you follow for latest updates in SEO ?
- searchenginewatch.com
- searchengineland.com
- moz.com/google-algorithm-change/
- searchenginejournal.com
- seroundtable.com
- googlewebmastercentral.blogspot.com
What is Google Webmasters Tools, Why do you use it ?
GWT is used for managing our site properties and settings on Google search engine. Some of the most important features are
- Geographic Targeting
- Search Queries – We can analyze the top queries for our website in 90 days period
- Backlinks Tool – To analyze the number of backlinks as seen by Google Bot
- Geographical Targeting
- Remove pages tool
- Fetch as Google Bot
- Snippet Testing Tool
- Sitemaps
If an advertiser does a PPC campaign, will it effect the organic seo ranking?
No, the rank on Paid Results will affect the organic results.
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